Will AI-based content writing impact your website SEO?


In recent years, the usage of AI-based content writing tools has increased dramatically. For the creation of articles, blog posts, and other online content, many organisations have started adopting AI content generators. Although AI content writing has certain advantages, it also has its disadvantages. We shall cover every aspect of AI in content, including its benefits and drawbacks, as well as the level of risk it poses to websites that want to rank on search engines and drive organic traffic by doing SEO through this blog.

For many years, digital marketing organizations have used a variety of AI solutions. But here we are talking about AI-powered Large Language Model tools like OpenAI’s GPT-3, ChatGPT. which have gained fame recently. We cannot predict how Google will respond to AI content in the future, whether AI tools are working to strengthen themselves and at the same time, is Google working on stronger algorithms to avoid spam. One thing I will definitely say with my years of experience is that if you are not using 100% whitehat SEO then you are out in the game because Google is just too smart. As SEO practices are full of test and trial processes in each and every business, so here AI can play a role of a timebomb that can break your whole website if google decides to outcast AI content in the field. Google can bring down your website ranking and also can raise a penalty to mislead the audience. To comprehend the algorithm behind ranking on google you can check out this link for more details.

At the end of the day, the logic is a machine is a machine, it cannot be human. For content that can personally connect and that can be as creative as an art, avoid low-quality AI content. If you are really passionate about running or developing your website that can connect with your audience at a deeper level.. AI content can be used but it is highly basic, for quality content, a conscious human touch is essential. Now, every technology comes with its own pros and cons, so let us first have a look at what Google says about AI writing and then understand all the sides of the matter.

Google Algorithm for AI Content

Google has also emphasized the importance of E-A-T Expertise, Authority, and Trustworthiness in content creation. Content that demonstrates expertise, authority, and trustworthiness is more likely to rank well in search results. Google is constantly developing and improving new algorithms to deal with or detect AI-generated content. Google is aware of the challenges posed by AI content generators and has taken steps to detect and penalize websites with low-quality AI-generated content. It has also directly remarked on the issue of AI-generated content. Google warned against the use of AI-generated content for SEO purposes and emphasized the importance of creating high-quality, unique, and engaging content that provides value to the user.

Watermarking is in the field of AI detection

Scott Aaronson who is an influential computer scientist was hired by OpenAI in June 2022 to work on AI Safety and Alignment. He announced that watermarking will be coming soon to the content area. Changing the pattern of words used in the generated content is one way to “watermark” the text, making it easier for the system to detect whether it is the product of an AI text generator. AI detection is an arms race between content creators and search engines. While search engines are getting better at detecting and penalizing low-quality AI-generated content, content creators are also getting better at creating AI-generated content that is difficult to detect. One potential solution to this problem is watermarking. Watermarking involves embedding a unique identifier in the content that can be used to track its origin and authenticity. This can help search engines identify and penalize websites with low-quality AI-generated content.

Benefits of AI Based content writing

Faster output:

No doubt, AI can produce content at a much faster rate than humans, allowing for more content to be created in a shorter amount of time. However, AI is not capable of the emotional intelligence and empathy that humans possess, which is an important part of writing, especially for persuasive or emotional content.

Reduced costs:

AI writing can be more cost-effective than human writing, as it requires less time and resources. But AI writing may struggle to understand the context and nuance of a topic, which can result in inaccurate or irrelevant content.


AI writing can produce consistent content in terms of tone, style, and formatting, which can be difficult to achieve with human writing. While AI can produce consistent content, it may lack the creativity and originality that human writers can bring to the table.

The drawbacks of AI Large Language Model tools

After understanding how AI content generation works, let us discuss some of the most significant drawbacks of AI writing:

Lack of Creativity and Originality

One of the biggest drawbacks of AI writing is the lack of creativity and originality in the content. While AI tools can write content that is grammatically correct and structured properly, they cannot create content that is unique, engaging, and personalized to the brand. AI-generated content tends to be formulaic and would lack the human touch that readers crave.

Limited Understanding of Context and Tone

Another limitation of AI writing is its restricted understanding of context and tone. AI tools can only write content based on the data and information they are fed. They cannot understand the nuances of language, humor, sarcasm, and irony, which are important elements of engaging and persuasive content. This can result in content that is too formal, too dry, or too inappropriate for the intended audience.

AI can knock you out of the race

AI content generators are only as good as the data and algorithms they are built upon. If the data or algorithms are inaccurate or incomplete, the content generated by the tool can also be inaccurate and full of errors. This can be a major problem for businesses that rely on accurate and reliable content to build their brand reputation and engage with their audience.

Risk of Duplicate Content and SEO Penalties

One of the biggest risks of AI content writing is the risk of duplicate content and SEO penalties. Many AI content generators rely on pre-existing content to generate new content. This can result in content that is too similar to other content on the web, leading to duplicate content issues and potential SEO penalties. Google has already penalized websites with large amounts of AI-generated content.

SEO and AI Content Creation: What the Experts are Saying

Here is what what google thought about SEO, check the link to get clarity on everything about SEO.

SEO and content marketing experts are divided on the issue of AI content creation. Some believe that AI-generated content can be a useful tool for creating high-quality, engaging content at scale. Others believe that human writing is still the gold standard for creating content that resonates with readers and drives SEO results.

According to Rand Fishkin, founder of Moz and SparkToro, AI-generated content is not yet ready to replace human writing. In a blog post, Fishkin argued that AI-generated content lacks the creativity, originality, and personalization that human writing provides. He also warned against the potential risks of SEO penalties and duplicate content associated with AI-generated content.On the other hand, Neil Patel, a leading SEO, and content marketing expert, believes that AI-generated content can be a useful tool for businesses looking to scale their content marketing efforts. In a blog post, Patel argued that AI-generated content can help businesses create high-quality content faster and more efficiently than human writers. However, Patel also emphasized the importance of using AI-generated content as a starting point, rather than a final product. He recommended that businesses use AI-generated content as a foundation for their content and then have human writers edit and refine the content to make it more engaging and personalized to the brand.

How Human Writing is Much Better than AI for Website Ranking

While AI-generated content has its advantages, there is ample evidence to suggest that human writing is still better for website ranking. Here are a few reasons as to why so:

More engaging and personalized

Human writing has the ability to connect with readers on an emotional level and create a sense of trust and loyalty. Human writers can infuse their content with personality, humor, and creativity, which can make the content more engaging and memorable for readers. This level of personalization is difficult to achieve with AI-generated content.

More authentic and original

Human writing is inherently authentic and original. Human writers have the ability to bring their unique perspectives, experiences, and insights to the content they create. This can result in content that is more authentic, original, and differentiated from other content on the web. AI-generated content, on the other hand, tends to be formulaic and lacks the human touch that readers crave.

Human writing is better for SEO

Google’s algorithm is designed to reward high-quality, unique, and engaging content that provides value to the user. Human writing is better suited to meet these criteria than AI-generated content. Human writers can create content that is optimized for search engines while still providing value to the user. This can result in higher search engine rankings, more organic traffic, and better engagement metrics.
Take away

AI-based content writing can have both positive and negative impacts on website SEO. On the one hand, AI can generate content faster and more efficiently, which can lead to increased traffic and lower costs. Additionally, AI can help identify popular keywords and optimize content for search engines. However, AI-generated content may lack the creativity, nuance, and empathy that human writing can bring, which can negatively impact user engagement and overall website quality. Furthermore, search engines like Google are actively working to detect and penalize low-quality AI-generated content, which can harm website SEO. Ultimately, the best approach is to use AI-generated content as a tool to assist human writers and editors, rather than to replace them entirely. By incorporating both human and AI-generated content, websites can strike a balance between efficiency, relevance, and user engagement, ultimately resulting in a better SEO performance.

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