Our LinkedIn profile will serve as the first impression that a recruiter, client, or business partner will get of you. Most of the time, when most professionals are working on their headline and summary, the banner image (which is that large, eye-catching strip on the upper part of your profile) is often left empty or generic. One of the most basic, but most effective, improvements to your online presence on LinkedIn is the addition of a LinkedIn banner maker to add your logo and tagline. An effective banner conveys who you are, even before anybody reads a word on your bio. It gives a message that you are serious about your brand – and in a competitive world, that message is a big deal. Your LinkedIn banner is the best real estate you have. Keep it blank and leave the first impression to chance.
Why a Logo and Tagline should be on your Banner
Being an entrepreneur, freelancer or a corporate professional, trust is established by having a recognizable visual image. Visitors can get a clear picture of what you represent and who you are when they visit your profile and the first thing they see is a smooth banner with your company logo and a concise tagline. Such consistency between your banner, your web site and your other marketing materials strengthens brand recognition. A tagline, in its turn, works wonders in a nutshell. It boils down your value proposition into one memorable phrase – consider it your elevator pitch in ten words or less. It adds your logo to a well-designed banner to give your whole profile focus and direction.
Selecting an appropriate LinkedIn Banner Maker
The best part though, is you do not need to be a graphic designer to create an awesome banner. A professional LinkedIn banner maker does not offer premade templates and drag-and-drop functions that let you quite literally slap a logo on this fool, with hella ease of editing typeface. Some popular applications such as Canva, Adobe Express and Visme even have specific LinkedIn banner templates that are already optimized to look good on the platform. Here are the features to consider when choosing your tool: the option to add your own logo file, the ability to customize your font to make your tagline match your brand typeface, tools to control color palette to be on-brand, and simple export to both PNG and JPG at high-resolution.
Pro Tip
When uploading a logo to a LinkedIn banner maker always use a PNG file as the transparent background will be seamlessly integrated into any banner design unlike in a JPEG which has a white box around it.
How to add your logo to the banner
After opening your preferred LinkedIn banner maker and choosing a template, integrating your logo is easy. Start with clicking on the upload picture icon, and upload your logo image in a PNG format with a transparent backdrop. The majority of the tools will enable you to drag the logo anywhere on the canvas.
Writing and Designing Your Tagline
Tag Line has to be short, crisp and beneficial. So for the headline, rather than writing something that sounds good as Passionate Professional you should go with a word/phrase that adds value immediately Helping SaaS Brands Scale Data-Driven Content or Award Winning UX Design for Fintech Products. Once you have your tagline down, add it to your LinkedIn banner maker text tool and set it to the canvas.
Type selection is important. Choose a font that would suit your current brand. Use a Large Enough Font that can be Readable on Mobile Screen as Banner will Display at smaller Size They should be placed right next to the logo, so both could read as one brand statement. There’s not too big a gap between the two components that it makes the design feel crowded, but there also pretty much right next to each other which serves in increasing their correlation.
Last Minute Pre-upload Checks
You should preview your completed design at other screen sizes in the LinkedIn banner tool (assuming it has this feature) before exporting your design. Make sure that your logo and your tagline are not concealed behind the LinkedIn profile photo overlay in the lower-left corner. Recheck spelling, particularly in your tagline – any mistake in your banner is much worse than a mistake in a paragraph of text. You will be exporting the file in the highest possible resolution, and then go to your LinkedIn profile, then on your banner section and you have a camera icon which you will need to use and upload the new image and then you will be able to adjust the crop. Your changes are saved, and the page is automatically refreshed, so you can see your professionalized branded banner on your profile.
Being the same throughout your brand
A great banner is not a one-time affair, but a breathing aspect of your brand. Just as your tagline changes, you introduce new services, or as you rebrand, revisit your banner and update it. The charm of having a current LinkedIn banner creator is that with your design on file, future changes will be swift and painless. Make your source file well structured such that you can always revisit it when your brand messaging changes. The principle of professional branding is consistency. Having the same logo and tagline across your LinkedIn banner, your business card, your email signature, and your website all in a consistent visual style sends a message of a well-conceived, deliberate image that will create long-term trust.
